This article initially appeared as the lead of the January 2015 edition of our monthly newsletter.
At its core, ABC Signup is software – like Excel or PowerPoint, InDesign or Photoshop or Salesforce or PeopleSoft.
And like any software, what users are able to accomplish with it has everything to do with their working knowledge of its tools and functionality. Typically, better versed = better productivity = better customer experience. So naturally, we want our customers to be PhDs in ABC.
Our education starts during the sales process then ramps up in our training courses designed to get new customers up and running. Hopefully, we keep the conversation going throughout customers’ experience via periodic calls from sales and/or customer service reps. But, we also understand users learn in different ways, so we offer several options to help customers master our software.
Here are seven ways we think our customers can get even more out of what might be the most complete registration management system on the planet.
1. Read our email newsletter and our blog
Did you know that each of our monthly newsletters includes a brief on new features of our software as well as a tip on how to use some of our tools? Scroll down this edition and see for yourself. Or, go to the archive newsletters on our website and check out any of our dozens of past editions. Many of the tips we share reflect some of the more common requests from our customers, so they are likely relevant to what you are trying to do.
In addition, on occasion we unveil a new feature or provide in-depth instruction on how to use features in our blog, so don’t forget to either sign up for instant delivery or visit it every once in a while.
2. View our Video tutorials (we will make more, too)
After a dozen years of working with customers, we’ve become familiar with some of the areas in which more instruction is needed, and sometimes in a visual, step-by-step demonstration format. We’ve taken some of those key topics (e.g., creating event pages, exporting reports, etc.) and created brief video tutorials to walk customers through basic steps to utilize that particular tool. We will continue to make additional tutorial videos as we identify helpful topics.
3. Familiarize yourself with the Help section of ABC Signup
In that cluster of tabs at the top of your ABC Signup software is “Help,” perhaps the most useful tool in all of ABC Signup. It holds the key to unlocking all of those other tools that tubocharge the registration management process. We don’t expect customers to retain everything we teach them, and we don’t expect to cover every detail of every tool ABC Signup offers. But, we do our best to make sure all of the answers customers need are a click away in our Help section.
4. Attend one of our monthly New User Trainings
As many of our customers know from their own workshops and training events, live interaction is a great means to ensure content is learned. Each month, we offer live webinar training online via GoToMeeting and conference call that covers the basics of our software and leaves time to address participants’ questions. Date and registration information for these new user trainings can be found in the monthly newsletter (see below for info on this month’s session).
5. Periodically check out the What’s New tab of ABC Signup
Another vital tab located at the top of the ABC Signup admin page is “What’s New,” where we share information and usage instructions regarding new features and functionality added to the software. Since we post a new feature/function almost every other week – and since most of these improvements were requested by customers – users should make it a priority to regularly click this tab.
6. Try a feature or function you haven’t used before
Software is kind of like a foreign language in that you need to use it, practice it and even explore it to become fluent in it. Users should dig into the system and try things. For a while, you may want to make a copy of an event so you can test things without messing up your live event. And if something you try blows up, don’t panic, just move on to number 7 on this list – talk to us.
7. Contact your sales rep or our customer service team
Yes, we are busy. Yes, our customer base keeps growing. Yes, we probably get more calls than ever before. But yes, we really do welcome customer calls and emails. We want users to get the most out of the software. We want to know what’s giving them issues. We want ideas and suggestions for improvement.
Customer interactions give us the opportunity to help users work on that PhD in ABC while we garner feedback that might become the next great software feature. So by all means, email or call us (866.791.8268 ext. 0).From experience, we know that customers who dive into ABC Signup don’t typically look for a ladder out. We strongly (and selfishly) encourage users to pursue any or all of these seven options above to become more proficient users and ideally, more satisfied customers.